Will Russell joined New York-based digital agency, Firstborn, in 2008 and leads video production for Firstborn's Studio Department. In addition to his focus on interactive video direction and production - and recently commercial television - Russell produces motion graphics and 3d animation. Will has produced high profile digital projects for brands like Sobe, Wrigley, at&t, ibm, Jet Blue, Puma and more. Recognition for Firstborn has come from the Clio Awards, The One Show, The Webby Awards, The London International Awards and The fwa. Additionally, Firstborn received the honor of being named to the Advertising Age '2010 Agency A-List'.

Will claims a local connection, having graduated from the University of Kansas with degrees in Communications and History. In his free time, Will enjoys cooking and playing air guitar.